Blueprint
Intro
For more than 60 years, Subway has been built on customisation: every meal made to order, exactly the guest's way. Blueprint extends that freedom even further with a reimagined restaurant and brand experience that modernises how guests order and eat, while providing a more seamless experience for franchisees and their teams.
Designed to build a stronger brand for the long term, Blueprint is a core part of Subway EMEA’s multi-year strategy to drive growth across the region.
Comms Assets
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October 8, 2026
Subway® unveils Blueprint, a reimagined restaurant and brand experience for EMEA
Blueprint Q&A
Blueprint is Subway's reimagined restaurant and brand experience for EMEA, and a core part of the region’s multi-year strategy to drive growth. It extends the customisation guests love about Subway to how the restaurant looks and feels and how and when they order.
The idea behind Blueprint began with listening to guests and franchisees. Guests today have more ways to order and dine than ever, and they expect to do it on their own terms. Blueprint is designed to meet those needs, while creating a more seamless execution for franchisees and their teams.
Blueprint was built as much for franchisees and their teams as it was for guests. It delivers more ways to serve guests and a smarter, more efficient restaurant, adding up to a stronger brand, more visits and stronger economics. For example, the updated digital ecosystem connects the kiosks, digital menu boards and kitchen screens so restaurant team members have clear information and can focus on what they do best: making great food just the way a customer wants it.
Get Your Own Way is the brand position and campaign that brings Blueprint to life for guests. Live across EMEA, the creative celebrates the individual tastes, choices and ways people make Subway their own.
The first Blueprint restaurants are already open in the Netherlands and the UK. From 1 January 2027, all new restaurants and remodels across the region will be built to Blueprint, with occasions like Subway After Dark and Grab & Go rolling out based on site and local demand.
What Franchisees Are Saying
"The new Blueprint design has made a real difference in my restaurant. Guests notice the new look and feel the moment they walk in, and the kiosks give them time to explore the menu and customise their order without feeling rushed. We've already seen a positive impact on the business, with average transaction value and spend increasing since introducing Blueprint. Of my four restaurants, the Blueprint one is leading the way, and I'm incredibly proud to have played a part in bringing it to life."
Didar Singh, Walton-on-Thames, UK
"Since opening a Blueprint restaurant we've had a lot of attention on the store. Guests are telling us how much they love the new look and design, and our team are just as excited, especially with the new evening menu. It's early days for us, but we're excited about all the benefits that the new experience will bring.”
Sangat Singh, Amsterdam, The Netherlands
"With the kiosks, kitchen display system and order collection screen now fully connected, our Blueprint restaurant is far more digitally advanced. It's made a real difference during our busiest periods, and our guests have loved it too. They're responding well to the new look and design, and we've had great feedback on the experience too."
Jaspal Singh, Amsterdam, The Netherlands